In cooperation with the Coca-Cola GmbH and Coca-Cola European Partners Deutschland GmbH, I created different concepts for the "Crate Of The Future". As a group of three design students, we analyzed the current market and how the future of beverages could possibly evolve. Starting with the different bottle sizes and numbers that need to be stored in a crate, but also all the different brands within the Coca Cola Group and the branding.
As a result, two concepts were chosen for detailed work and ultimately, one final concept was chosen to be presented at the headquarters in Berlin. One concept and prototype was successfully sold to the Coca-Cola GmbH.
